Senior Manager, Platform Strategy & Audience Engagement

Brigham Young University

Provo, Utah, US
Base: $92,000 - $119,000; bonus/equity: not specif...
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7+ years leadership in digital media
Bachelor's degree in marketing or related field
Expertise with analytics tools and ux/ui best practices
** Brigham Young University is seeking a Senior Manager for Platform Strategy & Audience Engagement at BYUtv and BYUradio. The ideal candidate will lead digital platforms and enhance audience engagement through strategic initiatives, analytics, and collaboration within a values-driven environment. **

Job Summary

  • The role involves leading strategy for BYUtv and BYUradio platforms to align programming, product experiences, and audience engagement initiatives.
  • Candidates must demonstrate a firm commitment to the mission of BYU and BYU Broadcasting while mentoring managers across Digital Product, Programming, and Customer Engagement.
  • The position offers competitive pay ranging from $92,000 to $119,000 along with benefits including an 8% automatic 401k contribution and excellent work-life balance.

Matching Summary

Match Score: 75

** Brigham Young University is seeking a Senior Manager for Platform Strategy & Audience Engagement at BYUtv and BYUradio. The ideal candidate will lead digital platforms and enhance audience engagement through strategic initiatives, analytics, and collaboration within a values-driven environment. **

Salary

Base: $92,000 - $119,000; Bonus/Equity: Not specified; Benefits: 401k with 8% auto-contribution, 13 paid holidays, 22 vacation days, tuition benefits

Skills & Requirements

Must-have

  • 7+ years leadership in digital media
  • Bachelor's degree in marketing or related field
  • Expertise with analytics tools and UX/UI best practices
  • Experience with CRM/CEM platforms and OTT ecosystems
  • Strong strategic thinking and people management skills

Nice-to-have

  • Familiarity with entertainment programming and merchandising
  • Proven success driving cross-platform retention
  • Advanced degree in relevant field
  • Experience with traditional broadcast scheduling

Key Requirements

  • Must hold a current temple recommend if LDS member
  • 7+ years of leadership experience required
  • Bachelor's degree minimum; advanced degree preferred

Work Rights

Not specified

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