Coca-Cola is seeking a Director of Content in Lagos, Nigeria, to lead culturally relevant marketing content development and localization across the Franchise. The role requires strong leadership in creative excellence, collaboration with various stakeholders, and a deep understanding of local culture and consumer behavior
Job Summary
This role leads the development, localization, and deployment of culturally relevant marketing content across the Franchise while ensuring alignment with global platforms.
The incumbent must manage the full funnel production model including local content creation, adaptation of global platforms, and end-to-end oversight for speed and cost-effectiveness.
Candidates are required to own production budgets, drive ROI optimization, and partner with insights teams to uncover killer insights that unlock brand growth.
Matching Summary
Match Score: 85
Coca-Cola is seeking a Director of Content in Lagos, Nigeria, to lead culturally relevant marketing content development and localization across the Franchise. The role requires strong leadership in creative excellence, collaboration with various stakeholders, and a deep understanding of local culture and consumer behavior.
Salary
Not specified; Not specified; Not specified
Skills & Requirements
Must-have
10+ years content development experience
Cultural storytelling and localization expertise
Agency and production ecosystem management
Franchise market budget ownership
AI-enabled production adoption
Nice-to-have
Growth mindset and experimental approach
Deep mastery of local consumer behavior
Experience with multicountry marketing workstreams
Servant leadership and inclusive culture championing
Key Requirements
10+ years in content development or creative leadership
Located within the specific Franchise market (Nigeria)
Demonstrated excellence in timeline and stakeholder management