Experienced Category Trade Marketing Manager, Centrum & Oral
Haleon
Hybrid
Develop brand and shopper strategies
Develop offline channel strategy
Deploying plans to channel tmk
Haleon is seeking an Experienced Category Trade Marketing Manager for its Centrum and Oral brands to develop and execute strategic marketing initiatives aimed at enhancing brand visibility and driving sales. The ideal candidate should possess strong insights into shopper behavior and category dynamics, with a proven ability to collaborate across departments to achieve business objectives
Job Summary
Develop Centrum & Oral brand and shopper strategies, creating detailed annual OP business plans and quarterly brand-shopper activation plans, and deploying the plans to channel TMK and field sales force.
Based on category knowledge, channel and shopper insight, RTM strategy, develop Centrum and Oral offline channel strategy.
Responsible for category E2E business cycle such as annual target setting (31 plan&OP), monthly forecasting (Pre DRM) and quarterly cycle meeting.
Matching Summary
Match Score: 85
Haleon is seeking an Experienced Category Trade Marketing Manager for its Centrum and Oral brands to develop and execute strategic marketing initiatives aimed at enhancing brand visibility and driving sales. The ideal candidate should possess strong insights into shopper behavior and category dynamics, with a proven ability to collaborate across departments to achieve business objectives.