Financial services or regulated industry background
The Senior Marketing Manager role at CommBank focuses on leading the acquisition and go-to-market strategies for their Everyday Banking portfolio. The ideal candidate should have extensive marketing experience, particularly in digital and performance-led environments, with a strong emphasis on data-driven decision-making and creative execution
Job Summary
The role is responsible for owning and delivering end-to-end acquisition and go-to-market activity for the Everyday Banking portfolio including transaction and savings accounts.
Candidates must have a strong depth in ATL creative strategy complemented by through-the-line marketing experience within a financial services context.
The position offers flexible working options including changing start times, part-time arrangements, and job share opportunities.
Matching Summary
Match Score: 85
The Senior Marketing Manager role at CommBank focuses on leading the acquisition and go-to-market strategies for their Everyday Banking portfolio. The ideal candidate should have extensive marketing experience, particularly in digital and performance-led environments, with a strong emphasis on data-driven decision-making and creative execution.
Skills & Requirements
Must-have
ATL creative strategy and execution
paid media strategy in digital environments
financial services or regulated industry background
strong analytical and project management skills
experience leading cross-functional teams
Nice-to-have
passion for continuous improvement
test-and-learn mindset
ability to articulate conversion metrics
deep understanding of retail banking products
Key Requirements
Proven experience in financial services or complex regulated industries
Demonstrated capability in paid media strategy and execution
Strong verbal and written communication skills with stakeholder management