Campaign Director, Cio Persona

Workday

Pleasanton, CA, USA
Base: $170,600 - $255,800 usd (pleasanton); bonus/...
Hybrid (at least 50% in-office time per quarter)
10+ years global b2b marketing experience
8-10+ years marketing to cios
Complex matrix organization experience
Workday is seeking a Campaign Director focused on the CIO persona to lead its global go-to-market strategy for enterprise IT buyers. The role involves translating complex technology narratives into clear campaigns that drive market demand and brand leadership, requiring strong leadership and collaboration skills

Job Summary

  • This role defines and drives Workday's global go-to-market campaign positioning the company as the definitive leader in enterprise AI for CIOs.
  • The Campaign Director operates as a player-coach, leading cross-functional teams across Product Marketing, Brand, Creative, and Digital to ensure a unified multichannel story.
  • Workday offers a flexible work approach requiring at least half of the time in-office or with customers, alongside competitive compensation including bonus and stock grants.

Matching Summary

Match Score: 85

Workday is seeking a Campaign Director focused on the CIO persona to lead its global go-to-market strategy for enterprise IT buyers. The role involves translating complex technology narratives into clear campaigns that drive market demand and brand leadership, requiring strong leadership and collaboration skills.

Salary

Base: $170,600 - $255,800 USD (Pleasanton); Bonus/Equity: Eligible for Workday Bonus Plan and annual refresh stock grants; Benefits: Comprehensive benefits package described as available

Skills & Requirements

Must-have

  • 10+ years global B2B marketing experience
  • 8-10+ years marketing to CIOs
  • Complex matrix organization experience
  • Full-funnel campaign orchestration
  • AI and enterprise technology trends

Nice-to-have

  • Executive presence and influence skills
  • Sun-drenched optimism and drive
  • Cross-functional collaboration without authority
  • Data-driven proactive optimization mindset

Key Requirements

  • 10+ years leading global B2B marketing campaigns
  • 5+ years in complex matrixed organizations
  • Experience marketing to technical buyers like CIOs
  • Proficiency with modern B2B marketing tech stack

Work Rights

Not specified

Tailored Resume

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