Experimental design in relational database marketing
Join our Customer Interaction Decision Management team to lead the end-to-end design, coding, and execution of data-driven direct marketing campaigns
Job Summary
Join our Customer Interaction Decision Management team to lead the end-to-end design, coding, and execution of data-driven direct marketing campaigns.
You will collaborate with cross-functional partners, act as a subject matter expert, and mentor team members while ensuring compliance with data governance and privacy standards.
We offer a dynamic, collaborative, and high-performing team environment with opportunities to make a lasting impact and do challenging work.
Matching Summary
Join our Customer Interaction Decision Management team to lead the end-to-end design, coding, and execution of data-driven direct marketing campaigns.
Skills & Requirements
Must-have
Data-driven direct marketing campaigns
Proficiency in SAS, SQL, Python
Experimental design in relational database marketing
Structured programming and data mining
Cross-functional project management
Compliance with data governance and privacy standards
Nice-to-have
Financial services marketing experience
Continuous improvement mindset
Strategic thinking and comfort with ambiguity
Facilitation and coaching skills
Predictive modeling and CRM methodologies
Process optimization and cost-reduction leadership
Knowledge of Canadian Banking strategies
Key Requirements
4–5+ years experience with SAS, SQL, Python, Aprimo/Teradata
4–5+ years applying experimental design principles
Proven expertise in structured programming and data mining
Excellent communication and time management skills
Experience working under pressure with attention to detail