Email Marketing Strategist Ii- Salt Lake City, Utah

WGU

Salt Lake City, Utah, US
Base: $60,300.00 - $90,500.00; bonus/equity: eligi...
Hybrid (in-office 4 days a week; work-from-home fridays)
3-5 years marketing experience
Advanced marketo platform proficiency
Email campaign deployment and optimization
WGU is seeking an Email Marketing Strategist II to execute and optimize email campaigns for the School of Technology, leveraging expertise in Marketo. The role requires strong analytical skills and effective communication to drive engagement and performance insights

Job Summary

  • The role involves independently executing and optimizing ongoing and ad-hoc marketing email campaigns while delivering performance insights to stakeholders.
  • Candidates will build advanced campaigns in Marketo, serve as an audience owner, and contribute strategic recommendations to improve engagement outcomes.
  • This full-time position offers comprehensive benefits including medical, dental, vision, retirement savings, and flexible paid time off with no accrual requirements.

Matching Summary

Match Score: 85

WGU is seeking an Email Marketing Strategist II to execute and optimize email campaigns for the School of Technology, leveraging expertise in Marketo. The role requires strong analytical skills and effective communication to drive engagement and performance insights.

Salary

Base: $60,300.00 - $90,500.00; Bonus/Equity: Eligible for bonuses; Benefits: Medical, dental, vision, HSA/FSA, life insurance, disability, retirement plan, 12 weeks parental leave

Skills & Requirements

Must-have

  • 3-5 years marketing experience
  • Advanced Marketo platform proficiency
  • Email campaign deployment and optimization
  • Audience segmentation and testing strategies
  • Performance reporting and insights delivery

Nice-to-have

  • HTML knowledge for email development
  • Marketo certification
  • Competitor analysis skills
  • Cross-functional collaboration abilities
  • Strong written communication and proofreading

Key Requirements

  • Bachelor's degree or equivalent experience
  • 3-5 years of marketing or communications experience
  • Must live within 50 mile radius of Salt Lake City, UT
  • Ability to work in-office four days per week

Work Rights

Not specified

Tailored Resume

Cover Letter