Air Products is seeking a Marketing Specialist to execute marketing initiatives aimed at lead generation, brand awareness, and market expansion. The ideal candidate should have a strong background in marketing, particularly in lead generation and market research, with experience in government engagement and proficiency in tools like Google Ads
Job Summary
The Marketing Specialist executes tactical and strategic marketing initiatives to drive lead generation, enhance brand awareness, and support market expansion, with the primary objective to achieve company growth and profitability targets.
Key responsibilities include generating and nurturing leads, organizing local seminars and exhibitions, identifying new communication opportunities, conducting market research, and supporting market entry into new countries.
Air Products is the world's largest hydrogen producer with over 80 years of industrial gas experience, committed to safety, diversity, and inclusion.
Matching Summary
Match Score: 85
Air Products is seeking a Marketing Specialist to execute marketing initiatives aimed at lead generation, brand awareness, and market expansion. The ideal candidate should have a strong background in marketing, particularly in lead generation and market research, with experience in government engagement and proficiency in tools like Google Ads.
Skills & Requirements
Must-have
Lead generation using Google Ads
Competitor account database monitoring
Local market communications
Market research and analysis
Support new market entry
Nice-to-have
Customer experience initiatives
Collaboration with internal and external teams
Driving industry forward for a cleaner future
Key Requirements
Minimum 5 years’ experience in marketing, sales, or customer interface roles
Strong experience in leads generation and market research
Proficiency with Google Ads and market databases
Bachelor’s Degree in Marketing, Business Administration, or related field