Director, Demand Marketing (remote)

Cengage

Base: $138,200.00 - $179,650.00 usd; bonus: 25% an...
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8+ years demand generation experience
B2b pipeline development ownership
Multi-channel campaign execution
** Cengage is seeking a Director of Demand Marketing to lead customer acquisition strategies, optimize multi-channel campaigns, and enhance revenue growth through innovative marketing tactics. The ideal candidate should have extensive experience in B2B demand generation, a strong analytical background, and the ability to lead cross-functional teams in a dynamic environment. **

Job Summary

  • This role leads the end-to-end strategy for building a robust pipeline of new institutional customers across prioritized product areas.
  • The position requires partnering closely with Sales, Product Management, and Revenue Operations to ensure seamless lead handoffs and conversion optimization.
  • Cengage offers a comprehensive Total Rewards package including a discretionary incentive bonus program with a target of 25%.

Matching Summary

Match Score: 75

** Cengage is seeking a Director of Demand Marketing to lead customer acquisition strategies, optimize multi-channel campaigns, and enhance revenue growth through innovative marketing tactics. The ideal candidate should have extensive experience in B2B demand generation, a strong analytical background, and the ability to lead cross-functional teams in a dynamic environment. **

Salary

Base: $138,200.00 - $179,650.00 USD; Bonus: 25% Annual Target; Benefits: Comprehensive Total Rewards package

Skills & Requirements

Must-have

  • 8+ years demand generation experience
  • B2B pipeline development ownership
  • Multi-channel campaign execution
  • Sales and Product collaboration
  • Team leadership and coaching

Nice-to-have

  • Experience with senior enterprise buyers
  • Background in education technology sector
  • Innovation and testing mindset
  • High learning agility
  • Matrixed team environment experience

Key Requirements

  • Bachelor's degree in marketing or business
  • Minimum 8 years in demand generation
  • Experience leading marketing teams

Work Rights

Not specified

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