12-15 years digital marketing leadership experience
Strategic planning for digital business models
Cross-functional collaboration with bottling partners
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Coca-Cola HBC AG is seeking a Senior Director of IMX Digital in Shanghai, responsible for leading digital transformation and fostering a unified social and digital experience. The role involves collaboration across various teams to enhance consumer engagement through innovative digital strategies.
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Job Summary
This role is responsible for leading TCCC social transformation by fostering a culture of unified social and digital experiences.
The incumbent will define and iterate the Long-range Plan and Annual Business Plan aligned with business objectives to inform consumer interactions.
Candidates must demonstrate a passion for advocating innovative digital business models and delivering the best consumer experience.
Matching Summary
Match Score: 75
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Coca-Cola HBC AG is seeking a Senior Director of IMX Digital in Shanghai, responsible for leading digital transformation and fostering a unified social and digital experience. The role involves collaboration across various teams to enhance consumer engagement through innovative digital strategies.
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Skills & Requirements
Must-have
12-15 years digital marketing leadership experience
Strategic planning for digital business models
Cross-functional collaboration with bottling partners
Data-driven decision making and analytics
Experience with D2C and B2B2C commerce
Nice-to-have
Passion for consumer-centered innovation
Growth mindset and agile working style
Ability to drive results in ambiguous environments
Strong mentorship and team building skills
Key Requirements
Minimum 12-15 years proven experience as Digital Marketing Lead
Proven experience in customer-centric digital marketing domains
Strong leadership skills in fast-paced environments