Director, Us Media Strategy

Biogen

Base: $169,000.00-$269,000.00; bonus/equity: short...
10+ years healthcare media experience
Integrated tv and digital media strategy
Hcp and dtc/patient audience expertise
This role serves as a critical partner to Biogen's US marketing teams, leading the planning and implementation of all media and media partnerships

Job Summary

  • This role serves as a critical partner to Biogen's US marketing teams, leading the planning and implementation of all media and media partnerships.
  • The position requires deep analytical acumen to optimize media planning, measurement, and overall go-to-market processes while ensuring regulatory compliance.
  • Biogen offers a competitive benefits package including up to $10,000 annual tuition reimbursement, comprehensive health insurance, and flexible time off policies.

Matching Summary

This role serves as a critical partner to Biogen's US marketing teams, leading the planning and implementation of all media and media partnerships.

Salary

Base: $169,000.00-$269,000.00; Bonus/Equity: Short-term cash bonus and equity incentive opportunities available; Benefits: Medical, Dental, Vision, Life, 401(k) match, Tuition reimbursement up to $10,000

Skills & Requirements

Must-have

  • 10+ years healthcare media experience
  • Integrated TV and Digital media strategy
  • HCP and DTC/Patient audience expertise
  • Media agency management and oversight
  • Omnichannel marketing orchestration
  • SEO and paid search optimization
  • Privacy compliance in media strategies

Nice-to-have

  • Strategic thought leadership capabilities
  • Cross-functional collaboration skills
  • Innovative problem-solving mindset
  • Data-driven decision making approach
  • Strong stakeholder influence abilities
  • Agile process improvement focus

Key Requirements

  • Minimum 10 years media healthcare experience
  • BA/BS degree required; MBA preferred
  • Proven track record in pharmaceutical media strategy
  • Experience with IQVIA and Crossix identity tools
  • Deep knowledge of HCP and Patient media landscape

Work Rights

Not specified

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