Base: $81,200 - $150,800 py; bonus/equity: not spe...
Hybrid
Marketing automation platform expertise
Lifecycle marketing strategy
Customer journey design and optimization
This job is critical in advancing customer engagement, personalization, and revenue growth for the Massachusett's Lottery’s iLottery program
Job Summary
This job is critical in advancing customer engagement, personalization, and revenue growth for the Massachusett's Lottery’s iLottery program.
Compose, build, and optimize automated workflows across email, SMS, push notifications, weblayers, in-app messages, surveys, and personalized website experiences.
This position offers a comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching.
Matching Summary
This job is critical in advancing customer engagement, personalization, and revenue growth for the Massachusett's Lottery’s iLottery program.
Salary
Base: $81,200 - $150,800 per year; Bonus/Equity: Not specified; Benefits: Comprehensive benefits package
Skills & Requirements
Must-have
Marketing automation platform expertise
Lifecycle marketing strategy
Customer journey design and optimization
Email, SMS, push notification campaigns
A/B and multivariate testing
Data analysis and actionable insights
Nice-to-have
Innovation and collaboration culture
Proactive and self-directed
Cross-functional team collaboration
Growing in a dynamic environment
Key Requirements
5+ years of marketing automation experience
Bachelor's degree in Marketing or related field
Bloomreach Engagement or similar platform experience