Marketing Automation & Operations Specialist

BD (Becton, Dickinson, and Company)

San Diego, CA, USA
Base: $87,500.00 - $144,400.00 usd annual; bonus/e...
Hybrid
3-5 years marketing experience
2 years marketing automation platforms
Marketo platform expertise
This role supports the Waters Biosciences team by enabling high-impact marketing campaigns and customer engagement through Marketo and Salesforce integrations

Job Summary

  • This role supports the Waters Biosciences team by enabling high-impact marketing campaigns and customer engagement through Marketo and Salesforce integrations.
  • The position requires daily technical operations of Marketo, proactive system health monitoring, and swift issue resolution to ensure reliable data flow.
  • Candidates will work in a hybrid environment based in San Diego, requiring 4 days of in-office presence per week to foster creativity and innovation.

Matching Summary

This role supports the Waters Biosciences team by enabling high-impact marketing campaigns and customer engagement through Marketo and Salesforce integrations.

Salary

Base: $87,500.00 - $144,400.00 USD Annual; Bonus/Equity: Not specified; Benefits: Competitive package including well-being and development rewards

Skills & Requirements

Must-have

  • 3-5 years marketing experience
  • 2 years marketing automation platforms
  • Marketo platform expertise
  • Salesforce (SFDC) integration skills
  • Email campaign and nurture program execution

Nice-to-have

  • Marketo certification preferred
  • Experience with iCapture and CVENT
  • Strong QA and troubleshooting abilities
  • Collaboration in matrixed organization
  • Knowledge of GDPR and CANSPAM regulations

Key Requirements

  • Bachelor's degree in marketing or related field
  • 3-5 years general marketing experience
  • 2 years specific marketing automation experience
  • Familiarity with data privacy governance practices

Work Rights

Not specified

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