AstraZeneca embraces diversity and equality of opportunity, and is committed to building an inclusive and diverse team
Job Summary
AstraZeneca embraces diversity and equality of opportunity, and is committed to building an inclusive and diverse team.
The role involves developing brand plans, executing marketing campaigns, and supporting sales objectives through product training and promotional material development.
Key responsibilities include analyzing market data, understanding customer insights, and influencing stakeholders to drive brand strategy and sales performance.
Matching Summary
AstraZeneca embraces diversity and equality of opportunity, and is committed to building an inclusive and diverse team.
Skills & Requirements
Must-have
customer insights
market data analysis
brand plan development
selling tools development
product training
product knowledge and therapy area knowledge
Nice-to-have
strategic decision making
risk analysis and mitigation
KOL interaction
cross-functional communication
Key Requirements
Knowledge of own product, relative disease and R&D initiatives
Knowledge of competitor products and marketing approach
Understanding of national healthcare & regulatory environment
Understanding of access environment including NRDL/PRDL, tender policy, hospital listing
Experience in campaign execution and summarization of key findings
Effective communication and presentation skills
Understanding customer behaviors and motivations
Experience in developing campaigns against specific customer segments
Ability to influence key stakeholders including KOLs, sales force, and regional teams