Associate Brand Manager, Theraflu

Haleon

Warren, NJ, USA
Base: $115,765 - $144,706; bonus: annual discretio...
Hybrid
2+ years brand management experience
Market insight systems iri nielsen numerator
Digital analytics and social listening
This role drives brand performance through strong analytics, effective cross-functional collaboration, and flawless marketing execution for the Theraflu brand

Job Summary

  • This role drives brand performance through strong analytics, effective cross-functional collaboration, and flawless marketing execution for the Theraflu brand.
  • The position requires owning the digital shelf including claims, content, images, and ratings to strengthen consumer engagement and brand health.
  • Haleon offers a robust Total Reward package including competitive pay, a generous 401(k) plan, tuition reimbursement, and six months of paid parental leave.

Matching Summary

This role drives brand performance through strong analytics, effective cross-functional collaboration, and flawless marketing execution for the Theraflu brand.

Salary

Base: $115,765 - $144,706; Bonus: Annual discretionary bonus based on business performance; Benefits: Comprehensive healthcare, 401(k), tuition reimbursement, 6 months paid parental leave

Skills & Requirements

Must-have

  • 2+ years brand management experience
  • Market insight systems IRI Nielsen Numerator
  • Digital analytics and social listening
  • National brand program execution
  • Packaging artwork management

Nice-to-have

  • CPG industry background preferred
  • Full funnel marketing campaign experience
  • Creative media and shopper agency collaboration
  • Data-driven decision making skills
  • Strong cross-functional relationship building

Key Requirements

  • Bachelor's degree in Business or Marketing
  • 2+ years experience in Brand Management or Trade Marketing
  • Experience with market insight systems like IRI/Nielsen/Numerator

Work Rights

Not specified

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