The Digital Product Manager will lead the digital experience strategy for a business unit while ensuring technical SEO integrity and long-term maintainability
Job Summary
The Digital Product Manager will lead the digital experience strategy for a business unit while ensuring technical SEO integrity and long-term maintainability.
This role serves as the primary subject matter expert for web platform structure, governing URL hierarchies, redirects, and canonical rules in partnership with IT.
The position requires owning the technical readiness of the site to support measurement, attribution, and optimization programs while ensuring compliance with regulations like GDPR and CCPA.
Matching Summary
The Digital Product Manager will lead the digital experience strategy for a business unit while ensuring technical SEO integrity and long-term maintainability.
Skills & Requirements
Must-have
5+ years product management experience
CMS platforms and web architectures
URL structures and redirect logic
Tag management systems
Consent management platforms
CRM and marketing automation integrations
Nice-to-have
Optimizely knowledge
Server-side tracking concepts
Strong analytical problem-solving skills
Cross-functional collaboration abilities
Key Requirements
Bachelor's degree in business, computer science, marketing, or related field