Define, develop and execute the brand strategy for the portfolio of distributed beauty and fragrance brands, ensuring full alignment with each maison’s global positioning
Job Summary
Define, develop and execute the brand strategy for the portfolio of distributed beauty and fragrance brands, ensuring full alignment with each maison’s global positioning.
Lead fragrance, makeup and/or skincare launches, coordinating 360° campaigns across retail, wholesale, e-commerce, PR and digital channels.
Monitor key performance indicators and analyze beauty and fragrance market trends, competitive landscape, innovation and consumer behavior.
Matching Summary
Define, develop and execute the brand strategy for the portfolio of distributed beauty and fragrance brands, ensuring full alignment with each maison’s global positioning.
Skills & Requirements
Must-have
Brand Strategy Development
Marketing Plan Execution
360° Campaign Coordination
Beauty Excellence Standards
KPI Monitoring & Analysis
Advanced English Proficiency
Nice-to-have
Aesthetic Sensitivity
Luxury Brand Storytelling
Agility in Managing Brands
High Attention to Detail
Strategic Planning Excellence
Key Requirements
Bachelor’s degree in Marketing, Business Administration, Communication or related field
Minimum 5 years of experience in brand management
Experience with international brands under distribution or licensing models
Proven experience in product launches and integrated marketing campaigns