Rappi Com Ar is seeking a Marketing CRM Specialist with strong analytical and creative skills to manage customer retention and loyalty strategies. The role involves designing and implementing targeted campaigns through various channels while optimizing performance based on data analysis
Job Summary
Design and implement segmented campaigns through direct channels (Email, SMS, Push Notifications, WhatsApp) to maximize LTV and reduce Churn Rate.
Manage the customer lifecycle by designing and executing automation flows for onboarding, retention, reactivation, and loyalty stages.
Analyze customer data to create user clusters based on behavior and monitor key KPIs, presenting monthly reports with actionable insights.
Matching Summary
Match Score: 85
Rappi Com Ar is seeking a Marketing CRM Specialist with strong analytical and creative skills to manage customer retention and loyalty strategies. The role involves designing and implementing targeted campaigns through various channels while optimizing performance based on data analysis.
Skills & Requirements
Must-have
CRM/ESP platform mastery
HTML/CSS for email templates
Excel/Google Sheets proficiency
Email Marketing, SMS, Push Notifications
Customer lifecycle automation
Audience segmentation and analysis
Nice-to-have
Analytical and creative mindset
Attention to detail
Test and learn mentality
Results-oriented approach
Key Requirements
2-3 years in CRM, Marketing Automation, or Email Marketing