Director, China Marketing

PopSockets

Shanghai, China
On-site
Deeply embedded in chinese consumer culture
Own the full marketing function
Develop consumer strategy
PopSockets seeks a Director of China Marketing to elevate its brand presence in the Chinese market. The ideal candidate should have deep insights into Chinese consumer culture and be capable of leading comprehensive marketing strategies and campaigns

Job Summary

  • This is a role for someone who is deeply embedded in Chinese consumer culture, energized by building things, and ready to own the full marketing function for one of the world's most iconic phone accessory brands.
  • You will lead every dimension of PopSockets' China marketing: from developing a sharp, insight-driven consumer strategy to executing standout brand campaigns, product launches, social media programs, and consumer experiences that earn genuine brand love.
  • This is not an execution role — it's a leadership role that sets the vision, raises the creative bar, and builds the playbook for how PopSockets wins with Chinese consumers.

Matching Summary

Match Score: 85

PopSockets seeks a Director of China Marketing to elevate its brand presence in the Chinese market. The ideal candidate should have deep insights into Chinese consumer culture and be capable of leading comprehensive marketing strategies and campaigns.

Skills & Requirements

Must-have

  • deeply embedded in Chinese consumer culture
  • own the full marketing function
  • develop consumer strategy
  • execute brand campaigns
  • product launches
  • social media programs
  • consumer experiences

Nice-to-have

  • energized by building things
  • sets the vision
  • raises the creative bar
  • builds the playbook

Key Requirements

  • Director-level marketing leader
  • Reporting to the GM, China
  • Dotted line to the VP of Global Brand & Marketing

Work Rights

Not specified

Tailored Resume

Cover Letter