GE HealthCare is seeking a Global Pre-Launch Campaigns Manager to develop and execute strategic marketing campaigns for new products. The role involves collaborating with various teams to create compelling narratives and manage omnichannel marketing strategies, all while upholding the brand's integrity
Job Summary
This role serves as a strategic architect for global marketing, focusing on the critical market-shaping phase of the innovation lifecycle.
The successful candidate will lead omnichannel campaigns that translate complex scientific data into human-centric narratives for New Product Introductions.
Reporting to the Senior Director, Global Marketing, you will manage external agencies and ensure brand consistency across all global touchpoints.
Matching Summary
Match Score: 85
GE HealthCare is seeking a Global Pre-Launch Campaigns Manager to develop and execute strategic marketing campaigns for new products. The role involves collaborating with various teams to create compelling narratives and manage omnichannel marketing strategies, all while upholding the brand's integrity.
Skills & Requirements
Must-have
Global campaign strategy development
Omnichannel execution across digital and offline
SEO and digital content optimization
Agency management and stakeholder collaboration
Translating scientific data into narratives
Nice-to-have
Visionary creative leadership skills
Data-driven campaign optimization experience
Modular asset architecture expertise
Cross-functional partnership capabilities
Brand governance and protection knowledge
Key Requirements
Experience in healthcare or medical technology marketing
Proven track record in global campaign implementation