Flexible work (50% in-office/field engagement quarterly)
8+ years b2b saas marketing experience
Partner ecosystem or technology marketplace experience
Proven pipeline and revenue impact delivery
Workday is seeking a Principal, Workday Marketplace Marketing Lead to develop and execute marketing strategies that enhance awareness and adoption of their Marketplace offerings. The ideal candidate will have extensive experience in B2B SaaS marketing, particularly in partner marketing and demand generation, to drive measurable impacts in pipeline growth and revenue
Job Summary
This role owns the marketing strategy to drive growth, adoption, and revenue impact from the Workday Marketplace ecosystem.
The successful candidate will design and execute co-marketing programs with priority partners while optimizing the entire marketing funnel from traffic to opportunity conversion.
Workday offers a flexible work approach requiring at least 50% time in-office or field, combined with a culture rooted in integrity, empathy, and shared enthusiasm.
Matching Summary
Match Score: 85
Workday is seeking a Principal, Workday Marketplace Marketing Lead to develop and execute marketing strategies that enhance awareness and adoption of their Marketplace offerings. The ideal candidate will have extensive experience in B2B SaaS marketing, particularly in partner marketing and demand generation, to drive measurable impacts in pipeline growth and revenue.
Skills & Requirements
Must-have
8+ years B2B SaaS marketing experience
Partner ecosystem or technology marketplace experience
Proven pipeline and revenue impact delivery
Strong analytical skills with sales performance data
Experience in demand generation and product marketing
Nice-to-have
Co-marketing program development with cloud ecosystems
Integrated campaign execution across digital and events
Hands-on experimentation and conversion optimization
Ability to translate technical solutions into value propositions
Strong storytelling and cross-functional collaboration skills
Key Requirements
8+ years of B2B SaaS marketing experience
Experience working within partner ecosystems
Strong analytical and data-driven decision-making capabilities