Senior Director, Marketing Effectiveness

Dentsu

New York, NY, US
Base: $150,750 - $190,000; bonus/equity: not speci...
Hybrid
10+ years quantitative business experience
5+ years marketing analytics social
Advanced sql python or r skills
This role combines deep social experience and analytics rigor to create best practices for social analytics across all platforms

Job Summary

  • This role combines deep social experience and analytics rigor to create best practices for social analytics across all platforms.
  • The position involves setting the vision for a next-gen social measurement approach and partnering with clients on test design.
  • Benefits include medical, vision, dental insurance, 401k, flexible paid time off, and at least 15 paid holidays per year.

Matching Summary

This role combines deep social experience and analytics rigor to create best practices for social analytics across all platforms.

Salary

Base: $150,750 - $190,000; Bonus/Equity: Not specified; Benefits: Medical, vision, dental, life, disability, 401k, PTO, parental leave

Skills & Requirements

Must-have

  • 10+ years quantitative business experience
  • 5+ years marketing analytics social
  • Advanced SQL Python or R skills
  • Experience with Meta TikTok Reddit YouTube Pinterest Snap
  • Advanced media measurement MMM MTA

Nice-to-have

  • Strong storytelling and communication skills
  • Experience in new business development
  • Ability to author white papers and thought leadership
  • Collaborative partnership with internal stakeholders

Key Requirements

  • Bachelor's degree in Statistics Economics Data Science or related field
  • 10+ years in a quantitative business environment
  • 5+ years in marketing analytics with social media planning knowledge
  • Advanced proficiency in data visualization tools like Tableau Power BI Datorama

Work Rights

Not specified

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