Group Director, Marketing Effectiveness & Intelligence

Wundermanthompson

Costa Mesa, United States
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Marketing performance optimization
Data-driven decision-making
Client-embedded strategic partner
** Wunderman Thompson is seeking a Group Director of Marketing Effectiveness & Intelligence to optimize marketing performance and drive data-driven decision-making. The ideal candidate will have extensive experience in marketing analytics and a strong ability to communicate insights to C-suite executives. **

Job Summary

  • Serve as the primary strategic partner for assigned client teams, fully embedded within their operations to intimately understand their business objectives, challenges, and marketing strategies from the ground up.
  • Evangelize and implement measurement hierarchy frameworks, KPIs, and attribution models to assess the effectiveness and ROI of all marketing activities across various channels.
  • Expertly craft and deliver data and insights narratives to C-Suite executives and senior leadership, simplifying complexity and demonstrating tangible business impact to influence critical strategic decisions.

Matching Summary

Match Score: 75

** Wunderman Thompson is seeking a Group Director of Marketing Effectiveness & Intelligence to optimize marketing performance and drive data-driven decision-making. The ideal candidate will have extensive experience in marketing analytics and a strong ability to communicate insights to C-suite executives. **

Skills & Requirements

Must-have

  • marketing performance optimization
  • data-driven decision-making
  • client-embedded strategic partner
  • marketing measurement frameworks
  • attribution models
  • C-suite executive presentations
  • cross-functional collaboration

Nice-to-have

  • insatiable curiosity
  • proactive self-starter
  • transforming intricate data
  • compelling narratives
  • continuous learning
  • analytical excellence

Key Requirements

  • 10+ years of experience in marketing analytics
  • 3-5 years in a leadership capacity
  • Bachelor's degree in Marketing, Business, Statistics, Economics, Data Science, or related quantitative field
  • Proficiency with SQL, Python/R, Google Analytics 4, Adobe Analytics
  • Expertise in Tableau, Power BI, Looker Studio

Work Rights

Not specified

Tailored Resume

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