Manager, Growth Marketing, Wsj

Dow Jones

New York, New York, USA
Base: $115,000 - $145,000; bonus/equity: not speci...
Onsite
Global subscription acquisition marketing strategy
Own global monthly forecast
Manage and optimize owned media channels
Plan, develop and execute the Wall Street Journal global subscription acquisition marketing strategy

Job Summary

  • Plan, develop and execute the Wall Street Journal global subscription acquisition marketing strategy.
  • Manage and optimize owned media channels, including email and onsite, to ensure achievement of our targets.
  • We offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.

Matching Summary

Plan, develop and execute the Wall Street Journal global subscription acquisition marketing strategy.

Salary

Base: $115,000 - $145,000; Bonus/Equity: Not specified; Benefits: Comprehensive Healthcare Plans, Paid Time Off, Retirement Plans, Education Benefits, Paid Maternity and Paternity Leave, Family Care Benefits, Commuter Transit Program, Subscription Discounts, Employee Referral Program

Skills & Requirements

Must-have

  • Global subscription acquisition marketing strategy
  • Own global monthly forecast
  • Manage and optimize owned media channels
  • Improve and optimize conversion journey
  • Performance marketing experience
  • Subscriber acquisition marketing experience

Nice-to-have

  • Passion for journalism
  • Pro-active, self-starter mindset
  • Seek out opportunities for collaboration

Key Requirements

  • 7+ years performance marketing experience
  • 7+ years subscriber acquisition marketing experience
  • Understanding of subscription economics
  • Experience running end-to-end acquisition campaigns
  • Experience A/B testing
  • Experience working with product teams

Work Rights

Not specified

Tailored Resume

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