Snr Specialist, Consumer Insights & Prod Analytics

GoodYear

Shanghai, , CN
Consumer and product research
Study design and vendor management
Quantitative and qualitative analysis
Goodyear is one of the world's largest tire companies employing about 68,000 people and manufacturing products in 51 facilities across 19 countries

Job Summary

  • Goodyear is one of the world's largest tire companies employing about 68,000 people and manufacturing products in 51 facilities across 19 countries.
  • The role involves conducting consumer and product research to support strategic marketing and product development while managing projects end to end.
  • Collaboration with Product, Marketing, and Strategy teams ensures integration of insights into business planning with a focus on regional and global consistency.

Matching Summary

Goodyear is one of the world's largest tire companies employing about 68,000 people and manufacturing products in 51 facilities across 19 countries.

Skills & Requirements

Must-have

  • Consumer and product research
  • Study design and vendor management
  • Quantitative and qualitative analysis
  • Market sizing and prize analysis
  • Data labeling for product segments
  • Automation of market calculations

Nice-to-have

  • Collaboration with Product and Marketing teams
  • Regional and global methodology consistency
  • Support for Industry Reporting and Forecasting

Work Rights

Not specified

Tailored Resume

Cover Letter