Senior Director, Analytics

Inizio Evoke

Philadelphia, Pennsylvania, USA
On-site
Performance measurement strategy
End-to-end performance ecosystem
Data-driven insights
The Senior Director of Performance Marketing Science is responsible for defining and advancing performance measurement strategy across client engagements, owning the end-to-end performance ecosystem

Job Summary

  • The Senior Director of Performance Marketing Science is responsible for defining and advancing performance measurement strategy across client engagements, owning the end-to-end performance ecosystem.
  • This role requires deep healthcare marketing expertise and technical command of analytics strategy, statistical modeling, data engineering concepts, visualization, experimentation, and performance measurement across online and offline channels.
  • You will balance strategic leadership with technical credibility, operational oversight, and team development, partnering with Strategy, Media, Creative, Technology, and Client Services to apply advanced analytics.

Matching Summary

The Senior Director of Performance Marketing Science is responsible for defining and advancing performance measurement strategy across client engagements, owning the end-to-end performance ecosystem.

Skills & Requirements

Must-have

  • performance measurement strategy
  • end-to-end performance ecosystem
  • data-driven insights
  • advanced analytics
  • statistical modeling
  • experimentation
  • performance measurement

Nice-to-have

  • human centricity
  • creative solutions
  • strategic leadership
  • technical credibility
  • operational oversight
  • team development

Key Requirements

  • healthcare marketing expertise
  • technical command of analytics strategy
  • data engineering concepts
  • visualization
  • online and offline channels

Work Rights

Not specified

Tailored Resume

Cover Letter