Manager, Employer Brand, Digital Experience

RBC

Toronto, Canada
Employer brand digital strategy
Careers website optimization
Digital content management
You will be responsible for shaping and elevating our employer brand presence across all digital touchpoints, integral to the development and improvement of our careers website

Job Summary

  • You will be responsible for shaping and elevating our employer brand presence across all digital touchpoints, integral to the development and improvement of our careers website.
  • You will own and continuously optimize the careers website to ensure best-in-class candidate experience that drives engagement and conversion.
  • We offer a comprehensive Total Rewards Program, leaders who support your development, and the ability to make a difference in a dynamic, collaborative team.

Matching Summary

You will be responsible for shaping and elevating our employer brand presence across all digital touchpoints, integral to the development and improvement of our careers website.

Skills & Requirements

Must-have

  • Employer brand digital strategy
  • Careers website optimization
  • Digital content management
  • Candidate journey analysis
  • Digital marketing trends
  • Performance tracking and reporting

Nice-to-have

  • Phenom CMS experience
  • CRM platform experience
  • Adobe Creative Cloud familiarity
  • HTML and front-end editing
  • Paid social media campaigns
  • Google Analytics familiarity

Key Requirements

  • 5+ years of marketing experience
  • Proven expertise in CMS
  • Experience with career websites
  • Experience with user journeys
  • Experience translating brand to content
  • Leadership experience with cross-functional teams
  • Familiarity with UX/UI best practices
  • Proven ability to use data and insights
  • Strong project and time management skills
  • Strong written and verbal communication skills

Work Rights

Not specified

Tailored Resume

Cover Letter