Crm Value Manager / Offer Manager (w/m/d)

1&1 Internet Inc

Germany
On-site
Cross- and upselling campaigns
Data-driven campaigns
Customer segmentation
1&1 Internet Inc is seeking a CRM Value Manager/Offer Manager to enhance its customer marketing efforts through innovative campaigns. The ideal candidate should have a strong background in B2C marketing within the e-commerce sector and must be proficient in creating and analyzing marketing materials

Job Summary

  • The role involves planning and executing marketing measures to expand the existing customer business, focusing on innovative cross- and upselling campaigns for multiple mobile brands.
  • Key responsibilities include analyzing target groups, creating briefings for technical implementation, and continuously monitoring and analyzing campaign performance through split/A/B tests.
  • The company offers an attractive salary, strong team community, flexible working hours with mobile work options, numerous training opportunities, and discounts on products and leisure activities.

Matching Summary

Match Score: 85

1&1 Internet Inc is seeking a CRM Value Manager/Offer Manager to enhance its customer marketing efforts through innovative campaigns. The ideal candidate should have a strong background in B2C marketing within the e-commerce sector and must be proficient in creating and analyzing marketing materials.

Skills & Requirements

Must-have

  • Cross- and Upselling Campaigns
  • Data-driven Campaigns
  • Customer Segmentation
  • Performance Monitoring and Analysis
  • A/B Testing

Nice-to-have

  • Innovative Marketing Measures
  • Team Player
  • Problem Solver Mentality
  • Agile Development

Key Requirements

  • Completed business studies (e.g., BWL with Marketing focus)
  • Several years of professional experience in B2C campaigns
  • Experience with newsletter dispatch and landing page conception
  • Expertise in A/B testing implementation
  • Very good German language skills

Work Rights

Not specified

Tailored Resume

Cover Letter