Senior Manager, Marketing Planning And Strategy- Holidays And Deal Events

Walmart

Bentonville, AR, United States of America
Base: $90,000.00 - $180,000.00; bonus/equity: annu...
Not specified (assumed on-site based on company location and role nature)
8+ years marketing strategy experience
Multi-channel campaign execution expertise
Cross-functional team leadership skills
Walmart is seeking a Senior Manager of Marketing Planning and Strategy to lead holiday marketing initiatives, focusing on Christmas gifting, décor, and Walmart Deals events. The ideal candidate will have extensive experience in integrated marketing and cross-functional collaboration, ensuring impactful customer campaigns

Job Summary

  • This role serves as the strategic engine behind Walmart's holiday programs and major deal events like Black Friday.
  • The position requires leading integrated, multi-moment campaigns across TV, OLV, influencers, CRM, and SEM channels.
  • Walmart offers competitive pay, performance bonuses, comprehensive health benefits, and a fully paid education program called Live Better U.

Matching Summary

Match Score: 85

Walmart is seeking a Senior Manager of Marketing Planning and Strategy to lead holiday marketing initiatives, focusing on Christmas gifting, décor, and Walmart Deals events. The ideal candidate will have extensive experience in integrated marketing and cross-functional collaboration, ensuring impactful customer campaigns.

Salary

Base: $90,000.00 - $180,000.00; Bonus/Equity: Annual or quarterly performance bonuses; Stock available for certain positions; Benefits: Medical, vision, dental, 401(k), PTO, tuition reimbursement

Skills & Requirements

Must-have

  • 8+ years marketing strategy experience
  • Multi-channel campaign execution expertise
  • Cross-functional team leadership skills
  • Data-driven customer insight analysis
  • Executive communication and presentation

Nice-to-have

  • Fast-paced environment adaptability
  • Bold creative campaign development
  • Unexpected customer activation ideas
  • Strong stakeholder management abilities
  • Detail-oriented strategic planning

Key Requirements

  • Bachelor's degree in Marketing, Business, or related field
  • Minimum 8 years of marketing strategy experience
  • Proven track record leading large-scale initiatives

Work Rights

Not specified

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