The Marketing Analytics Manager will serve as the single point of accountability for marketing data architecture, reporting, and insights, ensuring marketing data is clean, connected, governed, and activation‑ready
Job Summary
The Marketing Analytics Manager will serve as the single point of accountability for marketing data architecture, reporting, and insights, ensuring marketing data is clean, connected, governed, and activation‑ready.
This role leads the development and governance of audience traits, segments, metrics, dashboards, and AI‑enabled analytics, supporting paid media, CRM, and lifecycle engagement.
Success is measured by gains in marketing efficiency, optimized investment decisions, and enabled self‑service insights across the organization.
Matching Summary
The Marketing Analytics Manager will serve as the single point of accountability for marketing data architecture, reporting, and insights, ensuring marketing data is clean, connected, governed, and activation‑ready.
Skills & Requirements
Must-have
Marketing Data Architecture & Governance
Dashboarding, Reporting & Measurement Frameworks
Data Hygiene & Quality Management
Audience Building & Propensity to Buy Models
CRM data for marketing measurement
Marketing automation support
Nice-to-have
Innovative possibilities
Rewarding culture
Talented teams
Data product owner experience
Advanced analytics familiarity
Key Requirements
Bachelor’s degree or equivalent professional experience
Marketing analytics, operations, or digital analytics experience
Hands-on CRM data experience
Marketing automation/audience segmentation workflow support
Translate marketing needs into metrics/dashboards
Work Rights
Must be a U.S. Citizen or National, lawful permanent resident, or authorized to work