Manager, Senior Brand

Carl Zeiss Pty Ltd

Hebron, KY, USA
Base: $94,200 - $117,700; bonus/equity: performanc...
On-site
Go-to-market strategy
Demand generation
P&l management
Carl Zeiss Pty Ltd is seeking a Senior Brand Manager for the U.S. commercialization of a new OTC brand extension. The ideal candidate will have extensive experience in CPG or OTC product launches, with a strong focus on strategy, financial performance, and cross-functional leadership

Job Summary

  • This role owns the end-to-end go-to-market strategy, demand generation, and financial performance for the launch across U.S. retail, pharmacy, club, mass, and e-commerce channels.
  • The ideal candidate is both strategic and hands-on, with deep experience in CPG or OTC product launches, regulated categories, omnichannel media, and retail execution with deep experience in agency management.
  • ZEISS also offers robust benefits, including medical plans, retirement savings plan and paid time off.

Matching Summary

Match Score: 85

Carl Zeiss Pty Ltd is seeking a Senior Brand Manager for the U.S. commercialization of a new OTC brand extension. The ideal candidate will have extensive experience in CPG or OTC product launches, with a strong focus on strategy, financial performance, and cross-functional leadership.

Salary

Base: $94,200 - $117,700; Bonus/Equity: Performance Bonus eligible; Benefits: Medical, Vision Dental, 401k Matching, EAP, PTO

Skills & Requirements

Must-have

  • Go-to-market strategy
  • Demand generation
  • P&L management
  • Omnichannel media strategy
  • Retail execution
  • Agency management

Nice-to-have

  • Translating master brand strength
  • Cross-functional leadership
  • Continuous advancements

Key Requirements

  • 8+ years CPG, OTC, or regulated consumer health marketing
  • Proven success launching new products
  • MBA preferred
  • Ability to travel

Work Rights

Not specified

Tailored Resume

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