The Product Marketing Manager is responsible for developing and own product-specific marketing strategies, customer positioning, and commercialization plans
Job Summary
The Product Marketing Manager is responsible for developing and own product-specific marketing strategies, customer positioning, and commercialization plans.
You will collaborate with marketing and product teams to ensure product-market fit and support sales enablement through effective product messaging.
Cytiva, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives.
Matching Summary
The Product Marketing Manager is responsible for developing and own product-specific marketing strategies, customer positioning, and commercialization plans.
Skills & Requirements
Must-have
product-specific marketing strategies
customer positioning
commercialization plans
product messaging
market analysis activities
product roadmaps
product adoption tracking
Nice-to-have
continuous improvement culture
belonging culture
innovate for tangible impact
demand generation marketing
value proposition development
Key Requirements
Bachelor's degree in marketing, business, or related field
At least 5 years' experience in product marketing
Experience in life sciences, diagnostics, or biotechnology industries
Strong analytical skills
Experience with eCommerce, digital and full funnel marketing strategies