Director Brand Strategy & Head Office

Puma

Not specified
10+ years sporting goods industry experience
Proven leadership in agile international environment
Consumer-centric strategic thinking and problem solving
Puma is seeking a Director of Brand Strategy & Head Office to lead the development and execution of the company's brand strategy, focusing on consumer engagement and brand equity. The ideal candidate should possess over 10 years of experience in the sporting goods industry, with proven leadership in strategic roles and excellent stakeholder management skills

Job Summary

  • Orchestrate the definition of PUMA's future brand strategy by translating the company vision into actionable plans that win consumers.
  • Build and manage a high-performing global commercial strategy team while serving as a senior sparring partner to the Chief Brand Officer.
  • Drive strong alignment with the Global Commercial organization and lead cross-functional projects to execute brand strategy across all categories.

Matching Summary

Match Score: 85

Puma is seeking a Director of Brand Strategy & Head Office to lead the development and execution of the company's brand strategy, focusing on consumer engagement and brand equity. The ideal candidate should possess over 10 years of experience in the sporting goods industry, with proven leadership in strategic roles and excellent stakeholder management skills.

Skills & Requirements

Must-have

  • 10+ years sporting goods industry experience
  • Proven leadership in agile international environment
  • Consumer-centric strategic thinking and problem solving

Nice-to-have

  • Strong commercial acumen and brand building understanding
  • Excellent cross-functional influencing skills
  • Ability to translate insights into strategic direction

Key Requirements

  • 10+ years experience in sporting goods industry
  • Strategic brand roles background required
  • Proven track record managing complex commercial projects

Work Rights

Not specified

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