Bm/sbm-tozo Mkt-上海

AstraZeneca

Shanghai, China
Deep understanding of customer insights
Develop brand plan and execution strategy
Conduct market research and data analysis
The role requires developing comprehensive brand plans, execution strategies, and long-range plans aligned with global objectives

Job Summary

  • The role requires developing comprehensive brand plans, execution strategies, and long-range plans aligned with global objectives.
  • Candidates must coordinate critical external stakeholder activities including advisory boards, symposia, and medical conferences.
  • The position involves analyzing market data and research findings to drive strategic decisions and sales team support.

Matching Summary

The role requires developing comprehensive brand plans, execution strategies, and long-range plans aligned with global objectives.

Skills & Requirements

Must-have

  • Deep understanding of customer insights
  • Develop brand plan and execution strategy
  • Conduct market research and data analysis
  • Coordinate advisory boards and symposia
  • Manage agency proposals and projects

Nice-to-have

  • Strong cross-functional collaboration skills
  • Ability to influence key stakeholders
  • Strategic thinking for long-range planning
  • Creative campaign development capabilities

Key Requirements

  • Knowledge of national healthcare and regulatory environment
  • Understanding of NRDL/PRDL access and tender policies
  • Experience with core, emerging, county, CHC, and retail channels
  • Proficiency in SWOT analysis and risk mitigation planning

Work Rights

Not specified

Tailored Resume

Cover Letter