This position assists in maximizing station revenue opportunities by planning and executing events and promotions while handling comprehensive research functions
Job Summary
This position assists in maximizing station revenue opportunities by planning and executing events and promotions while handling comprehensive research functions.
The role involves overseeing all research information from sources like Nielsen and ComScore to enhance sales and marketing effectiveness for the brand.
Candidates must be able to develop new initiatives, manage budgets, and serve as the point person for station initiatives across various departments.
Matching Summary
This position assists in maximizing station revenue opportunities by planning and executing events and promotions while handling comprehensive research functions.
Skills & Requirements
Must-have
Bachelor's Degree or equivalent experience
2-3 years media research experience
Proficiency in Wide Orbit and Ad Impact software
Experience with Nielsen and ComScore data tools
Ability to present alongside account executives
Nice-to-have
Strong problem-solving and deductive reasoning skills
Consultative approach to client dealings
Collaborative team working style
Knowledge of linear and digital media campaigns
Leadership and ownership mindset
Key Requirements
Bachelor's Degree or equivalent experience (3 years)