**
Workday is seeking a Principal, Workday Marketplace Marketing Lead to drive the marketing strategy for its Marketplace, enhancing customer discovery and adoption of partner solutions. The role requires extensive experience in B2B SaaS marketing, particularly in partner ecosystems, and emphasizes collaboration across various teams to optimize marketing performance.
**
Job Summary
This role owns the marketing strategy to drive growth, adoption, and revenue impact from the Workday Marketplace ecosystem.
You will design and execute co-marketing programs with priority partners while optimizing the marketing funnel from traffic to opportunity conversion.
Workday offers a flexible work approach requiring at least half of your time in-office or in the field to foster community and collaboration.
Matching Summary
Match Score: 75
**
Workday is seeking a Principal, Workday Marketplace Marketing Lead to drive the marketing strategy for its Marketplace, enhancing customer discovery and adoption of partner solutions. The role requires extensive experience in B2B SaaS marketing, particularly in partner ecosystems, and emphasizes collaboration across various teams to optimize marketing performance.
**
Salary
Not specified; Not specified; Not specified
Skills & Requirements
Must-have
8+ years B2B SaaS marketing experience
Partner ecosystem or marketplace marketing
Pipeline and revenue impact delivery
Digital performance marketing expertise
Cross-functional collaboration with sales
Nice-to-have
Cloud ecosystem co-marketing experience
Conversion optimization experimentation skills
Strong storytelling and writing abilities
Experience with major tech marketplaces
Integrated campaign execution across channels
Key Requirements
8+ years of B2B SaaS marketing experience
Proven track record delivering measurable pipeline impact