The role involves leading lifecycle strategies for FanDuel Predicts to drive engagement and long-term customer value across all user journey stages
Job Summary
The role involves leading lifecycle strategies for FanDuel Predicts to drive engagement and long-term customer value across all user journey stages.
Candidates will partner with cross-functional teams including Data Science, Product, and Marketing Technology to deliver personalized, high-impact campaigns.
The company offers comprehensive benefits including health plans with low costs, generous paid time off, and a 401k match up to 5%.
Matching Summary
The role involves leading lifecycle strategies for FanDuel Predicts to drive engagement and long-term customer value across all user journey stages.
Salary
Base: $103,000 - $129,000 USD; Bonus/Equity: Annual bonus and long-term incentive opportunities available; Benefits: Medical, vision, dental, life insurance, 401k match, PTO, and sick leave
Skills & Requirements
Must-have
5 years marketing experience
End-to-end lifecycle strategy ownership
Cross-functional stakeholder management
Data-driven campaign optimization
Segmentation based on behavioral data
Nice-to-have
Knowledge of sports or casino culture
Experience in regulated industries
Mentoring junior team members
Adaptability in fast-paced environments
Understanding of marketing automation platforms
Key Requirements
5 years experience in marketing or commercial roles
Strong analytical approach to decision making
Proven ability to influence without direct authority