Associate Director - Cross Screen Viewership Insights

Jiohotstarusa

Mumbai, India
On-site
8+ years experience in consulting or strategy
Hands-on sql and data processing skills
Build integrated deterministic datasets across tv and digital
This role drives a unified view of audience behavior across TV and Digital ecosystems to enable data-backed strategic actions

Job Summary

  • This role drives a unified view of audience behavior across TV and Digital ecosystems to enable data-backed strategic actions.
  • The incumbent will design and own the Total Audience Measurement framework to deliver insights on reach, consumption, and engagement.
  • Key responsibilities include developing predictive models for cross-screen trends and translating complex data into executive narratives.

Matching Summary

This role drives a unified view of audience behavior across TV and Digital ecosystems to enable data-backed strategic actions.

Skills & Requirements

Must-have

  • 8+ years experience in consulting or strategy
  • Hands-on SQL and data processing skills
  • Build integrated deterministic datasets across TV and Digital

Nice-to-have

  • Strong grasp of business concepts
  • Ability to simplify complex ideas for audiences
  • Experience driving AI-led automation adoption

Key Requirements

  • 8+ years of experience in consulting, strategy, or analytics roles
  • Proficiency in SQL and data processing
  • Excellent written and verbal communication skills

Work Rights

Not specified

Tailored Resume

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