Appian is seeking a Field Marketing Manager to develop and execute marketing strategies specifically for the Public Sector industry, focusing on driving lead generation and revenue growth. The ideal candidate should have experience in field marketing within a B2G or B2B environment, particularly related to government sectors
Job Summary
The role is responsible for developing and executing integrated marketing plans to support go-to-market efforts in the Public Sector industry.
Appian offers a comprehensive benefits package including health coverage, an Employee Stock Purchase Program, and tuition reimbursement.
Candidates must have direct experience with Public Sector marketing including Defense, Federal Civilian, and State and Local Government sectors.
Matching Summary
Match Score: 85
Appian is seeking a Field Marketing Manager to develop and execute marketing strategies specifically for the Public Sector industry, focusing on driving lead generation and revenue growth. The ideal candidate should have experience in field marketing within a B2G or B2B environment, particularly related to government sectors.
Skills & Requirements
Must-have
3+ years field marketing experience
B2G or B2B enterprise software background
Public Sector marketing expertise
End-to-end event strategy and execution
Budget management and ROI tracking
Nice-to-have
Understanding of low-code application development
Experience with business process automation
Creative and passionate team player
Partner ecosystem management skills
Key Requirements
Bachelor's Degree required
3+ years of field marketing or events experience
Experience managing large and regional event logistics