Develop and lead the channel strategy, evaluating and defining the role of each channel within the commercial strategy
Job Summary
Develop and lead the channel strategy, evaluating and defining the role of each channel within the commercial strategy.
Conduct performance, profitability, and ROI analyses per channel, recommending adjustments to networks, investments, and execution.
Act as an agent of digitalization for the commercial strategy, driving the use of data, digital tools, process automation, and new decision-making methods.
Matching Summary
Develop and lead the channel strategy, evaluating and defining the role of each channel within the commercial strategy.