Director Growth & Product Marketing, Subscriptions

The Weather Company

New York, NY, United States
Base: $180,000 - $220,000; bonus/equity: not speci...
On-site
Subscription marketing experience
App ecosystem expertise
Data-driven mindset
This critical leadership role will be responsible for defining the go-to-market strategy for new subscription products, optimizing existing offerings, and driving sustainable subscriber growth and retention

Job Summary

  • This critical leadership role will be responsible for defining the go-to-market strategy for new subscription products, optimizing existing offerings, and driving sustainable subscriber growth and retention.
  • Serve as the primary marketing stakeholder in the product development process, influencing the roadmap based on market opportunity, competitive analysis, and consumer insights.
  • Benefits effective day 1 of employment include competitive 401K match with no vesting requirement, national health, dental, and vision plans.

Matching Summary

This critical leadership role will be responsible for defining the go-to-market strategy for new subscription products, optimizing existing offerings, and driving sustainable subscriber growth and retention.

Salary

Base: $180,000 - $220,000; Bonus/Equity: Not specified; Benefits: Competitive 401K match, national health, dental, and vision plans

Skills & Requirements

Must-have

  • Subscription marketing experience
  • App ecosystem expertise
  • Data-driven mindset
  • Growth marketing expertise
  • Go-to-market strategy development

Nice-to-have

  • Clarity to ambiguity
  • Collaborative environment
  • Hands-on execution-oriented approach

Key Requirements

  • 8+ years of progressive experience
  • Minimum of 3 years focused on subscription-based products
  • Bachelor's degree in Marketing, Business, or related field

Work Rights

Not specified

Tailored Resume

Cover Letter