Digital Marketing Specialist – Search, Aio And Personalization

Johnson Controls OpenBlue

Milwaukee, United States
$76,000 - $105,000 py
Hybrid
Seo and ai visibility strategies
Personalization campaigns
Analyze visitor behavior
Johnson Controls OpenBlue is seeking a Digital Marketing Specialist focused on search, AI, and personalization in Milwaukee. This role involves shaping enterprise strategies for digital engagement and analytics, emphasizing collaboration and results-oriented leadership

Job Summary

  • This role sits at the intersection of organic search, AI‑driven discovery, personalization, and analytics, helping define how customers find, experience, and engage with our digital ecosystem globally and how those interactions translate into measurable business outcomes.
  • You will play a visible, high‑impact role within our Digital Center of Excellence (CoE), shaping enterprise strategies while enabling business teams to execute with confidence and consistency.
  • This position includes a competitive benefits package.

Matching Summary

Match Score: 85

Johnson Controls OpenBlue is seeking a Digital Marketing Specialist focused on search, AI, and personalization in Milwaukee. This role involves shaping enterprise strategies for digital engagement and analytics, emphasizing collaboration and results-oriented leadership.

Salary

$76,000 - $105,000

Skills & Requirements

Must-have

  • SEO and AI visibility strategies
  • Personalization campaigns
  • Analyze visitor behavior
  • Manage vendor partners
  • Enterprise digital marketing tools

Nice-to-have

  • Growth mindset and curiosity
  • Leading through influence
  • Operating within a Digital CoE

Key Requirements

  • Bachelor’s degree in a related field
  • Experience in SEO, digital analytics, personalization, or digital growth marketing
  • Familiarity with HTML, CSS, XML, and JavaScript
  • Hands-on experience with enterprise digital marketing and analytics tools
  • Strong analytical skills

Work Rights

Not specified

Tailored Resume

Cover Letter