The purpose of this role is to maximize the efficiency and impact of digital advertising investments by managing programmatic media buying platforms, optimizing campaigns in real time, and applying data-driven insights to deliver measurable business outcomes
Job Summary
The purpose of this role is to maximize the efficiency and impact of digital advertising investments by managing programmatic media buying platforms, optimizing campaigns in real time, and applying data-driven insights to deliver measurable business outcomes.
Key accountabilities include owning daily operations and mastering trading-related technologies, assisting in the development of efficient processes and reporting, and working closely with partners to oversee campaign launch and execution.
The role requires continual review of campaign performance, development of optimization strategies, and ensuring campaign recommendations are implemented, acting as a resource for media agency account teams.
Matching Summary
The purpose of this role is to maximize the efficiency and impact of digital advertising investments by managing programmatic media buying platforms, optimizing campaigns in real time, and applying data-driven insights to deliver measurable business outcomes.
Skills & Requirements
Must-have
Manage programmatic media buying platforms
Optimize digital advertising investments
Data-driven insights for business outcomes
Daily operations of trading technologies
Oversee campaign launch and execution
Nice-to-have
Collaborate with media agency teams
Develop optimization strategies
Strong numeracy and analytical skills
Key Requirements
1-2 years experience in SEM, Campaign Management/Optimization, or Digital Media Operations
Knowledge of DSPs (DV360, TheTradeDesk, Amazon Ads)
Ability to analyze large amounts of data
Ability to diagnose campaign issues and create solutions
Excellent time management and ability to manage multiple projects