Senior Brand Protection Manager

Alo Yoga

Hong Kong, Hong Kong
On-site
10+ years anti-counterfeiting experience
Intellectual property law knowledge
Relationships with customs and psb
Alo Yoga is seeking a Senior Brand Protection Manager in Hong Kong to safeguard the brand against counterfeiting and unauthorized products across APAC. The role involves collaboration with global teams, managing relationships with authorities, and requires extensive experience in brand protection and intellectual property law

Job Summary

  • The role is central to safeguarding the ALO brand by identifying and removing counterfeit products across APAC online and offline markets.
  • Candidates must manage strategic relationships with regional authorities such as Customs, MSA, and PSB to facilitate successful enforcement.
  • This position requires acting as the primary liaison for the Global Brand Protection team while leading investigations into unauthorized resale.

Matching Summary

Match Score: 85

Alo Yoga is seeking a Senior Brand Protection Manager in Hong Kong to safeguard the brand against counterfeiting and unauthorized products across APAC. The role involves collaboration with global teams, managing relationships with authorities, and requires extensive experience in brand protection and intellectual property law.

Skills & Requirements

Must-have

  • 10+ years anti-counterfeiting experience
  • Intellectual property law knowledge
  • Relationships with Customs and PSB
  • Online marketplace monitoring expertise
  • Civil and criminal enforcement actions

Nice-to-have

  • Cross-cultural global team collaboration
  • Trend analysis and process improvement
  • Vendor activity oversight skills
  • Flexible working hours adaptability

Key Requirements

  • 10+ years full-time experience in anti-counterfeiting
  • Strong knowledge of IP civil and criminal frameworks
  • Must be currently based in Shanghai or Hong Kong

Work Rights

Not specified

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