Owns product marketing responsibilities for the Reputation Defender business, focusing on growth strategy and positioning to evolve the business from a niche ultra-premium product to also include a mass market offering
Job Summary
Owns product marketing responsibilities for the Reputation Defender business, focusing on growth strategy and positioning to evolve the business from a niche ultra-premium product to also include a mass market offering.
Responsibilities include messaging, competitive intelligence, go-to-market strategy, website and campaign design, product launches, customer insights, and sales enablement.
This is a strategic and hands-on role that directly influences customer growth, adoption, retention, and satisfaction, shaping the product marketing strategy and producing high-quality deliverables.
Matching Summary
Owns product marketing responsibilities for the Reputation Defender business, focusing on growth strategy and positioning to evolve the business from a niche ultra-premium product to also include a mass market offering.
Salary
$180,000 - $200,000
Skills & Requirements
Must-have
Growth strategy and positioning
Messaging and competitive intelligence
Go-to-market strategy
Product launches and customer insights
Sales enablement and customer success
Nice-to-have
Evolve business from niche to mass market
Customer journey optimization
Data-driven thinking and excellence
Influence senior stakeholders
Key Requirements
Ten or more years of experience
At least four years' experience in Product Marketing
Strong communication and storytelling skills
Proven track record leading GTM programs
Experience in cybersecurity, digital privacy, or subscription services preferred
Work Rights
Eligible for required authorizations from the U.S. Government