This position will allow for 3 days, on-site and 2 days remote per week
Job Summary
This position will allow for 3 days, on-site and 2 days remote per week.
The role is responsible for designing, executing and optimizing data-driven, patient-centered marketing communications across email, SMS, patient portal and other digital channels to drive patient acquisition, engagement and retention throughout the care journey.
Carilion offers a well-rounded benefits package, including comprehensive Medical, Dental, & Vision Benefits, Employer Funded Pension Plan, and Paid Time Off.
Matching Summary
This position will allow for 3 days, on-site and 2 days remote per week.
Skills & Requirements
Must-have
CRM and marketing automation
Data-driven patient communications
Email and SMS marketing
Patient journey optimization
Personalized communication strategies
Nice-to-have
Strategic thinker and skilled practitioner
Subject matter expert for CRM communications
Advance enterprise marketing strategy
Health literacy best practices
Adapt to changing priorities
Key Requirements
Bachelor’s degree or 4 years of relevant experience
Minimum of 5 years of related experience
At least 3 years in specialized marketing or communications