Spm

Muckelab

Brand strategy development
Brand plan execution
Key customer engagement
Develop brand positioning and value propositions based on China's diabetes treatment landscape and competitive environment

Job Summary

  • Develop brand positioning and value propositions based on China's diabetes treatment landscape and competitive environment.
  • Design high-impact project platforms and drive penetration in key cities, departments, and patient populations.
  • Continuously track brand key indicators and optimize strategies based on sales data and competitive intelligence.

Matching Summary

Develop brand positioning and value propositions based on China's diabetes treatment landscape and competitive environment.

Skills & Requirements

Must-have

  • Brand Strategy Development
  • Brand Plan Execution
  • Key Customer Engagement
  • Data-Driven Optimization
  • Promotional Activity Design
  • HCP Education Strategy

Nice-to-have

  • Growth Brand Management
  • Competitive Differentiation
  • Cross-Functional Collaboration
  • Strong Self-Motivation
  • High Sense of Responsibility
  • Resilience and Adaptability

Key Requirements

  • 3+ years of product management experience in chronic disease central marketing
  • Diabetes or metabolic disease experience preferred
  • Bachelor's degree or above in relevant field
  • Experience in differentiated brand building for competitive products

Work Rights

Not specified

Tailored Resume

Cover Letter