Crm And Digital Manager - Lead Management And Ecrm - Multi Lb

Michelin

Keele, , GB
Base: £50,456; bonus/equity: up to 14% bonus; bene...
Hybrid
Crm expertise and operational excellence
Lead management and ecrm execution
Email marketing and customer journey design
You will lead the day-to-day delivery of CRM activity across the UK & ROI, translating global CRM strategies into effective local execution that improves customer journeys and campaign performance

Job Summary

  • You will lead the day-to-day delivery of CRM activity across the UK & ROI, translating global CRM strategies into effective local execution that improves customer journeys and campaign performance.
  • The role includes hands-on management of Salesforce Marketing Cloud, optimisation of CRM campaigns, and operational management of UK & ROI websites to ensure content and functionality meet local market needs.
  • Michelin offers a comprehensive benefits package including a competitive salary, bonus, flexible working, enhanced leave, health plans, employee assistance programs, and opportunities for career development.

Matching Summary

You will lead the day-to-day delivery of CRM activity across the UK & ROI, translating global CRM strategies into effective local execution that improves customer journeys and campaign performance.

Salary

Base: £50,456; Bonus/Equity: Up to 14% bonus; Benefits: Comprehensive package including pension, EV car scheme, health plans, and flexible working

Skills & Requirements

Must-have

  • CRM expertise and operational excellence
  • Lead management and eCRM execution
  • Email marketing and customer journey design
  • Salesforce Marketing Cloud management
  • Data-driven campaign optimisation
  • Hybrid working with on-site collaboration

Nice-to-have

  • Coaching and developing marketing apprentices
  • Working in a matrix organisation
  • Influencing senior leaders
  • Proactive and curious mindset
  • Knowledge of website management
  • Experience with AI-driven CRM initiatives

Key Requirements

  • 3–5 years CRM or digital marketing experience
  • Full UK driving licence
  • Right to Work in the UK

Work Rights

Right to Work in the UK

Tailored Resume

Cover Letter