The Senior Brand Manager, Glaucoma Pharma will assume holistic ownership of Alcon’s glaucoma pharmaceutical portfolio, leading end‑to‑end brand strategy, execution, and performance management
Job Summary
The Senior Brand Manager, Glaucoma Pharma will assume holistic ownership of Alcon’s glaucoma pharmaceutical portfolio, leading end‑to‑end brand strategy, execution, and performance management.
This role is responsible for developing annual marketing plans and equipping the US Sales Force with the tools, materials, and strategic direction required to achieve annual sales targets.
Alcon provides robust benefits package including health, life, retirement, flexible time off for exempt associates, and much more!
Matching Summary
The Senior Brand Manager, Glaucoma Pharma will assume holistic ownership of Alcon’s glaucoma pharmaceutical portfolio, leading end‑to‑end brand strategy, execution, and performance management.
Skills & Requirements
Must-have
Glaucoma pharmaceutical portfolio ownership
End-to-end brand strategy execution
Integrated marketing strategies development
KPI and reporting performance oversight
Commercial program activation
Competitive landscape understanding
Promotional messaging creation
Nice-to-have
Customer segmentation and targeting
Trend identification and action plans
Direct to consumer strategy
KOL plan development
Portfolio value proposition strengthening
Cross-functional team collaboration
Marketing budget management
Key Requirements
Bachelor’s Degree or Equivalent years of directly related experience