Digital Marketing Strategist

LIN Television Corporation

Rochester, NY, United States
Base: $32,240; bonus/equity: commissions; benefits...
Not specified (assumed hybrid based on the nature of the role)
Digital advertising platforms knowledge
Project management in fast-paced environments
Microsoft powerpoint proficiency
LIN Television Corporation is seeking a Digital Marketing Strategist to enhance its digital presence in Rochester, NY. The ideal candidate should have a strong background in digital advertising, project management skills, and familiarity with various digital platforms

Job Summary

  • The Digital Marketing Strategist will collaborate with Sales Account Executives to create digital marketing recommendations and proposals.
  • Candidates must possess strong project management skills to handle order implementations and balance workload independently in a fast-changing environment.
  • The role offers access to cutting-edge digital solutions including CTV/OTT, Social, Display, and exclusive streaming channels backed by Nexstar Media Group resources.

Matching Summary

Match Score: 85

LIN Television Corporation is seeking a Digital Marketing Strategist to enhance its digital presence in Rochester, NY. The ideal candidate should have a strong background in digital advertising, project management skills, and familiarity with various digital platforms.

Salary

Base: $32,240; Bonus/Equity: Commissions; Benefits: Paid vacations, health insurance, 401K, paid parental leave

Skills & Requirements

Must-have

  • Digital advertising platforms knowledge
  • Project management in fast-paced environments
  • Microsoft PowerPoint proficiency
  • Multi-tasking and organizational skills
  • Campaign execution and reporting

Nice-to-have

  • Positive and enthusiastic attitude
  • Willingness to learn emerging digital tech
  • Seamless integration into sales team
  • Adaptability to changing environments

Key Requirements

  • One to two years media coordination experience or Bachelor's degree preferred
  • Google Adwords and Google Analytics certification preferred
  • Knowledge of order entry programs like Google AdManager, Wide Orbit, and Matrix preferred

Work Rights

Not specified

Tailored Resume

Cover Letter